We build PBN sites for a living. So when it came time to redesign our own website, we held ourselves to the same standards we apply to every client build. Here's a look at our new site—and what it says about how we work.
We build PBN sites for a living. So when it came time to redesign our own website, we held ourselves to the same standards we apply to every client build. Here's a look at our new site—and what it says about how we work.
You might have noticed things look a bit different around here. That's because we've completely rebuilt pbnbuilderkings.com from the ground up—custom code, new design, everything.
For a company that builds websites professionally, our own site needed to reflect our capabilities. The old design served its purpose, but it didn't showcase what we can actually do. The new site does.
The old site did work. It explained our services, captured leads, and served the business. But 'works fine' isn't the standard we apply to client projects, so why accept it for ourselves?
Several factors drove the decision:
We tell clients that quality PBN sites need custom designs, fast performance, and professional construction. If our own site used a generic template with mediocre performance, that's a credibility problem. We needed to demonstrate—not just describe—our capabilities.
Core Web Vitals matter more than ever. Google explicitly uses page experience as a ranking factor. Sites that load slowly or shift around during loading get penalized. We needed a site that doesn't just pass these tests—it excels at them.
We build everything from niche blogs to authority sites. The old design didn't convey that range. The new site demonstrates modern design capabilities, technical competence, and attention to detail—things that matter whether we're building a single PBN site or a network of fifty.
The new pbnbuilderkings.com is custom-coded. No WordPress theme. No page builder. Every element was designed and developed specifically for this site.
| Performance Metric | Our Score |
| PageSpeed (Mobile) | 95+ |
| PageSpeed (Desktop) | 98+ |
| Largest Contentful Paint | < 1.5s |
| Cumulative Layout Shift | < 0.1 |
| Time to First Byte | < 150ms |
These aren't just numbers—they represent the user experience you get when you visit our site. Fast loading, no visual glitches, instant responsiveness. It's what we deliver, so it's what we should demonstrate.
The design philosophy was clarity over flash. We wanted a site that:
We designed for phones first, then enhanced for larger screens. This isn't just responsive design—it's mobile-native thinking. Every interaction, every layout, every element was conceived for touch screens first. Desktop users get an enhanced experience; mobile users don't get a compromised one.
Our new site isn't just a marketing piece—it's a working sample of what we deliver.
Every technique, every optimisation, every design approach we used on pbnbuilderkings.com is available for client PBN builds. Obviously your sites won't look like ours—they'll be designed for their specific niches—but they'll be built with the same attention to detail.
This includes:
While PBN site construction is our primary focus, we also take on custom site build projects. If you need:
We're happy to discuss. The same team that built this site is available for your projects.
PBN Builder Kings doesn't operate in isolation. We're part of an ecosystem designed to serve PBN operators comprehensively:
This integration means sites we build deploy seamlessly onto PBN.LTD infrastructure, with proper diversity and management from day one. You get a complete solution, not pieces you have to assemble yourself.
Will my PBN sites look like this website?
Not exactly—your sites will be designed for their specific niches and purposes. A health blog will look different from a tech review site which will look different from a local business blog. What they'll share is the same build quality, performance optimisation, and attention to detail.
Do you only build PBN sites?
PBN construction is our core service, but we take on other projects too. If you need money sites, landing pages, or other web properties built to the same standard, contact us to discuss your requirements.
How long did this redesign take?
Several weeks from concept to launch. Custom development takes longer than buying a theme, but the results speak for themselves. We apply appropriate timelines to client projects based on scope and complexity.
Why custom code instead of WordPress?
For our own site, we wanted to demonstrate maximum capability. For client PBN sites, we typically use WordPress because it's easier for clients to manage and update content. The key is how WordPress is implemented—we build custom themes and optimise thoroughly, avoiding the bloat of generic themes.
Can I test the site speed myself?
Absolutely. Run pbnbuilderkings.com through Google PageSpeed Insights, GTmetrix, or any other testing tool. The scores you see will match what we've claimed. We don't exaggerate our capabilities.
The best way to understand what we do is to experience it. Browse around the new pbnbuilderkings.com. Notice how fast pages load. See how clean the design feels. Check the mobile experience on your phone.
This is the standard we apply to everything we build. If you like what you see and want the same quality for your PBN network or other web projects, we should talk.
Ready to Build Something Great?
Contact us to discuss your PBN build requirements—or any custom site project. Whether you need 5 PBN sites or 50, a single landing page or a complete web presence, we bring the same quality-first approach to every build. Get in touch at pbnbuilderkings.com or reach out directly to start the conversation.
Neil James is a PBN Expert. With world leading knowledge and spectacular results. When it comes to PBNs, there is no one better to have on your team!
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